Privacy Policy

This privacy policy outlines how Little Fudges Beauty Shop uses and protects any information that you provide us with when you use our website, Etsy store and other services. We are committed to safeguarding the privacy of our consumers.

Any information provided will be protected in accordance with this privacy policy and the law to ensure your information is secure.

In this policy, "we", "us" and "our" refer to Little Fudges Beauty Shop.

Little Fudges Beauty Shop reserves the right to amend this policy to remain compliant with current law. Whenever amendments occur, a new version of the privacy policy will be published on our website. You should check this page occasionally to ensure you are happy with any changes to this policy. We may notify you of any changes to this policy by email.

This policy does not apply to the practices of third-party organisations that I do not own or control including but not limited to Etsy, PayPal or any other third party service accessed by the consumer. Privacy Policies for these individual organisations can be referenced via their websites or by contacting them directly.

1. Information We Collect

We collect a selection of personal information which includes your name, email address, postal address, limited payment information and any other relevant information. You can find the privacy policy of our website host at

We may process other usage data via Google Analytics, including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use.

We may process certain data which you share with us for publication on our website and through our services; for example, testimonials and swatch sample photographs. These are published via our website, Etsy store and social media pages after we have acquired consent.

We may process data relating to transactions, including purchases of goods and services available through our website, Etsy store and other services. The transaction data may include your contact details, your payment details and the transaction details. This data may be processed for the purpose of supplying the purchased goods and keeping transaction records.

2. Why We Need Your Information and How We Use It

The aforementioned information is required in order for us to process your order, receive payment, for keeping records and paying taxes. It also allows us to provide better customer support and on occasion send you promotional and marketing emails when you sign up for our mailing list. You are able to revoke access to this information at any time. Your information will always be stored securely in a digital and physical manner where applicable.

3. Information Sharing and Disclosure

Information about our customers is shared under limited circumstances with some third parties as outlined below:
  • Delivery companies: Information is shared with certain trusted delivery companies, such as Royal Mail in order to provide the necessary service. You can find information regarding Royal Mails privacy practices at
  • Etsy: If purchasing from our Etsy store, we share information with Etsy as necessary to provide our services and comply with my obligations under both the Etsy Seller Policy and Etsy Terms of Use. You can find information on the privacy policy of Etsy at
  • Payment service providers: In order to process payments, process refunds and to deal with queries relating to such payments certain transaction information is shared with our payment services providers, PayPal and Stripe. You can find information about the payment services providers' privacy policies and practices at and No direct baking details, eg. account numbers, security codes etc, will be processed via Little Fudges Beauty Shop.
  • Compliance with laws: We may collect, use, retain, and share your information if it is required by law such as (a) to respond to legal process or to government requests; (b) to enforce my agreements, terms and policies; (c) to prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or (d) to protect the rights, property, and safety of my customers, or others.

Your information will not be used, sold or distributed to third parties unless we have your permission or are legally required to do so.

4. International Data Transfer

Some data you provide us with may be transferred to countries outside the European Economic Area (EEA). Us and our website hosting provider are situated in the United Kingdom. The European Commission has made an adequacy decision with respect to the data protection laws of the UK.

Our email service providers are situated in the US. Transfers to the USA will be protected by the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework, which our email service provider adhere to. You can find information about the email services providers’ privacy policies and practices at and

We occasionally acquire transactions and data via Facebook, which is situated in the US and adheres to the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. You can find information about Facebook's privacy policies and practices at

We accept payments via PayPal and Stripe, who are situated in the US and adheres to the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. You can find information about PayPal and Stripe's privacy policies and practices at and

5. Data Retention

We retain your personal information for as long as necessary to provide you with our services and also for legal reasons. Your data will be retained and securely stored for a minimum of 1 year and a maximum of 7 years.

In cases where we cannot determine a period of data retention in advance, the period of retention of personal data will be determined based on the proper administration of our website, Etsy store and other services.

We may retain your personal data where necessary in order for us to comply with a legal obligation.

6. Cookies

Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your computer's hard drive.

Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Like many sites, we use cookies to collect information. Some browsers automatically accept cookies. You can, however, instruct your browser to prompt you, accept or refuse all cookies or to indicate when a cookie is being sent.

You are able to delete cookies from your browser's settings. If you do not accept cookies, you may not be able to use our website to its full capacity.

Cookies which we may use include authentication cookies, status cookies, security cookies, personalisation cookies, advertising cookies, analysis cookies and consent cookies.

We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google's privacy policy is available at

7. Links to Other Websites

Throughout our website, you may find links to external pages that may be of interest to you including social media or advertisements. As these links are to external sources, they are not covered by this privacy policy. We are not responsible for the privacy, security and protection of your information or devices when following these links.

8. Your Rights

You have the right to have access to, change, restrict or delete your information. You also have the right to revoke your mailing list subscription at any time.

You may request details of personal information which we hold about you under GDPR. A request must be made via email or post via the contact details found below. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee. You can access your personal data and order data by visiting when logged into our website.

9. How to Contact Me

If you have any questions or concerns, you may contact us by filling in the contact form on our contact page, by sending us an email to or via any of our social media outlets.

Alternatively, you can contact us at:
Little Fudges Beauty Shop, 31 Hall Lane, Wolverhampton, West Midlands, WV14 9RJ

Last Updated: 6 May 2018

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